Pengaruh Pengetahuan Dan Pemasaran Terhadap Minat Nasabah Pada Produk Gadai Emas

Pawn gold is the flagship product of Islamic banks, and this has low risk, profitable, potential to increase bank assets. This study aimed show effect knowledge marketing on customer interest in pawn products at Bank Jabar Banten Syariah (BJBS) sub-branch office Bumi Serpong Damai, South Tangerang. research uses quantitative methods using multiple linear regression analysis SPSS Version 23. The population customers BJBS Damai who are users savings totaling 1,276 people. Measurement sample Slovin method obtained a total 93 customers. Data was collected by distributing questionnaires respondents incidental method. results showed that did not affect interest. Marketing positive significant Simultaneously, significantly interest, amounting 69.5%. can complement existing theories be reference for banking gaining products.